Evaluation of Target Audience Research

From my target audience research I have found that all of my respondents liked reading music magazines, from this I found out that all of these respondents would know what they like to see in a music magazine. Most of the respondents I asked said they liked to see a solo artist on the front cover rather than a band; from this I know I will have a solo artist on the front of my magazine. 10 of my respondents said they like to see features of bands and singers in music magazines therefore I will include lots of these as stories on my contents page.  I also found out that the majority liked to see photos in magazines so I will include lots of photos in my magazine. 7 of 10 respondents said that on a double page spread they like to see and interview rather than an article or latest gossip, therefore I will do an interview on my double page spread. 8 out of 10 respondents said they liked the colour scheme of black, pink and purple, so I will use this colour scheme on my magazine. When I showed them pictures of front covers they preferred the billboard magazine with Katy Perry on so I will use this as a style model. When I showed pictures of double page spreads they preferred the Q magazine and top of the pops magazine, so I will use both of these as style models for my double page spread.

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